Mebaz is a high-end purveyor of quality apparel and a very popular destination for wedding trousseau shoppers. The chain, itself a spinoff of the original Meena Bazaar, has a national presence with over twenty outlets across India. They carry a wide variety of top-of-the-line apparel, traditional, western, casual and formal. They also offer branded footwear and beautiful accessories.
Recently, Mebaz vied to qualify as the ‘Most Aspirational yet Affordable Brand of India’. Team Ellkram, in collaboration with their senior executives, formulated a visual merchandising strategy to this end and organized photoshoots and a mainline ad campaign that showcased Mebaz's exclusive and mesmerizing catalogue of offerings. Brand Mebaz emerged as a more vivacious and effective instrument of communication with customers and prospects.