Esensuals, Balaji Hosiery's premium line of lingerie, operates multiple independent outlets with an identity of their own.

Ellkram practically built this brand from the ground up, starting with the name (a combination of 'essential' and 'sensual') & a branding kit & brochure.

We designed the stores, both inside and out, along clean, simple lines, highlighting the sensuality of the product. Eye-catching exteriors encourage passersby to window shop and the displays, sensual within the boundaries of good taste, invite them to enter and shop.